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ISABEL CHEN

Multidisciplinary designer
emphasizing on brand, packaging, and illustration.

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Creation Station Playcare Center

Brand Identity, StationaryCreation Station is an international playcare center in London and Shanghai, centered on "learning through play" to support children's development. The brand uses stripes and balls to symbolize playful elements like track balls and abacus toys, reflecting the "station" concept.

The acronym CREATION—Curiosity, Resilience, Exploration, Adaptability, Teamwork, Imagination, Origination, and Nurturing—captures the center’s core values, with dynamic ball interactions and vibrant colors emphasizing the learning-through-play philosophy.

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© 2025  Isabel Chen