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ISABEL CHEN

Multidisciplinary designer
emphasizing on brand, packaging, and illustration.

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The Art of Creative Thinking
Exhibition Design, Motion, Collateral Design

The Art of Creative Thinking is an international graduation exhibition featuring students from Communication University of China and partner UK universities, held at the Advertising Museum of China and CUC West Campus in 2018.

The visual identity showcases a typographic logo, enhanced by graphics that blend the Fibonacci sequence with principles of design, fusing rational order with vibrant colors to evoke the dynamic intersection of creative thinking and artistic expression.

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© 2025  Isabel Chen