ISABEL CHEN
Multidisciplinary designer
emphasizing on brand, packaging, and illustration.
Email
Information
Behance
Linkedin
Works
1. Tenoch Technologies
Sound Hub
2. Creation Station
3. Delight by Vale
4. Art of Creative Thinking
5. 2025 Calendar Notebook
6. We Love LA
7. Born Superstar
8. Happy Birthday, Babe!
9. Peri-peri Chilichick
10. Vital Cube
11. Shein-X
Tenoch Technologies Sound Hub
Brand Identity
Tenoch-tech’s identity fuses Aztec symbolism with modern electronic music elements, reflecting the company’s focus on custom electronic instruments and cultural heritage.
Creation Station Playcare Center
Brand Identity
Creation Station is an international playcare center in London and Shanghai, centered on "learning through play" to support children's development. The brand uses stripes and balls to symbolize playful elements like track balls and abacus toys, reflecting the "station" concept.
Delight by Vale
Brand Identity
Delight by Vale, a Los Angeles-based brand, celebrates community and love through homemade treats. Inspired by the shop owner’s daughter, Vale, the brand blends playful, anthropomorphic visuals with overhead views of cakes and drinks. Focused on 100% handmade desserts made from the finest ingredients, Delight by Vale delivers sweetness in every bite, creating joyful moments of connection.
The Art of Creative Thinking
Exhibition Design
The Art of Creative Thinking is an international graduation exhibition featuring students from Communication University of China and partner UK universities, held at the Advertising Museum of China and CUC West Campus in 2018.
2025 Seasonal Planner Notebook
Illustration/Merchant Design
The Seasonal Calendar Planner Notebook 2025 is an innovative planner design, with each season featuring its own unique set of materials. It helps people break down the year’s time, drawing attention to the fleeting passage of time while offering seasonal illustrations and designs that provide a distinct atmosphere for each season.
We Love L.A.
Illustration/Visual Identity
We Love LA is a vibrant, visually immersive project that celebrates the essence and diversity of Los Angeles. Through a series of illustrations and designs, this collection captures the city's dynamic culture, iconic landmarks, and the unique spirit of its people. Each piece is a love letter to the city, blending urban elements with artistic creativity to highlight LA's blend of innovation, art, and lifestyle.
Born Superstar Makeup & Hairstyling
Brand Identity
Born Superstar is a local LA-based makeup and hairstyling studio, embodying the philosophy unleash your inner star to inspire confidence and highlight natural beauty. The logo features a refined, bold typographic design with a central star motif, while graphics with elegant, modern typography convey the brand’s sophisticated and impactful style.
Happy Birthday, Babe!
Illustration/Stationary Design
A creative initiative designed to celebrate family‘s birthday, featuring personalized characters, patterns, and heartfelt messages. The projects are produced with different materials and showcased on online card websites.
Chilichick Peri-peri Chicken
Brand Identity
Chilichick brings the authentic flavors of Lisbon to LA’s streets, serving traditional Portuguese peri-peri chicken in a fast-casual format. The brand’s visual identity features the iconic Portuguese rooster, symbolizing justice, trust, and good fortune, along with traditional Portuguese patterns, combined with bold typography and modern design to capture its vibrant, authentic flavor.
Vital Cube Smart Energy
Brand Identity
Vital Cube is a key initiative by Absolute Advanced Energy GmbH, embodying the brand's commitment to innovative, sustainable energy solutions. The logo seamlessly integrates elements of photovoltaics, housing, and the cube shape, symbolizing the fusion of technology, intelligence, and environmental responsibility, all while capturing the essence of "shaping the future of energy."
Shein-X
Brand Identity/Merchant Design
The SHEIN-X project is created for SHEIN’s Artist Series, using creative typography and design combinations to produce a series of merchandise, including stylish tops, hats, and cool accessories—designed for Gen Z and millennials. More content coming soon!