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ISABEL CHEN

Multidisciplinary designer
emphasizing on brand, packaging, and illustration.

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Chili Chick Peri-peri Chicken
Brand Identity, Packaging Design

Chilichick brings the authentic flavors of Lisbon to LA’s streets, serving traditional Portuguese peri-peri chicken in a fast-casual format. The brand’s visual identity features the iconic Portuguese rooster, symbolizing justice, trust, and good fortune, along with traditional Portuguese patterns, combined with bold typography and modern design to capture its vibrant, authentic flavor.

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© 2025  Isabel Chen