Isabel Chen is a multidisciplinary graphic designer based in Los Angeles, with global experience spanning the U.S., U.K., and Asia. She delivers thoughtful brand solutions that balance clarity and creativity, with a focus on branding, packaging, and illustration.
Driven by strong concept thinking and a sharp visual sense, her practice merges cross-media creativity with commercial insight—leading projects from idea to execution. With an emphasis on interdisciplinary methods and cross-cultural storytelling, she explores meaning, symbolism, and perception through design to connect with diverse audiences.

ABOUT

Originally from Beijing, Isabel studied Fine Art Print Media at the Glasgow School of Art in the UK and Media Art at the Communication University of China. Driven by a passion for integrating aesthetics and commerce, she moved to L.A. in 2023 and continues to explore the power of design across cultures and industries.
She thrives on collaborating with impact-driven brands, translating values and stories into innovative concepts and cross-media expressions that resonate with diverse audiences. She has collaborated with clients across fashion & beauty, tech, food & beverage, and entertainment—working with incubators, startups, communication think tanks, exhibitions, and academic organizations. She is also an educator who, over eight years of teaching design at the university, has guided 400+ students in branding, editorial, packaging, and illustration.
In 2022, she earned her Ph.D., which strengthened the research and strategic foundation behind her design practice. With a cross-media skillset and a focus on cross-cultural narratives, her work blends strategic thinking with interdisciplinary visual approaches to shape perception and communication for diverse audiences.

SERVICES

Brand Identity
Collateral Design
Campaign

Illustration
Packaging DesignMotion

Signage
Promotional Materials
Art Direction

EXHIBITIONS

Paisley Museum and Gallery
Generation: 25 Years of Contemporary Art in Scottland
Dumfries House/
Royal Drawing School
Residency, London/Ayrshire

Grace & Clark FYFE Gallery
Word/Play, Glasgow

Tsinghua University/GAFA
Sharing a View: Contemporary Art from Glasgow
OCAT Contemporary Art Center
New Vision Art Festival,
Shenzhen
Today Art Museum
IVY Artist, Beijing

McLellan Museum and Gallery
13/14, Glasgow

Himalayas Art Museum
None, Shanghai
Iota Gallery
Volume 1, Glasgow

PRESS

Harper's Bazaar
(the Art Issue)
The Sad Machine

ICADE 2021
The Expansion of Visual Language in the Digital Age
Glasgow City Art Center
Glasgow’s Visual Voice:
Yuxi Chen

Popular Literature and Art
Popular Culture in the Consumer Era: Interpretation of Aesthetics

The Shape of Sketching: Traditional Norms and Paradigm Reconstruction

Voices of the Ivy Initiative:
Emerging Artists in Conversation

China Literary Criticism
Exploring Visual Language and National Expression
Literature and Art Weekly
Expanded Boundaries:
Postmodern Art Forms and Viewing
Wissen
The Utopia Landscape

RESEARCH

Research on New Media Art,
National Office for Philosophy
and Social Science

Medium, Space, Structure:
Visual Art in the Digital Age,
Communication University of China

Identities of Global Metropolis,
National Institute of Public Relations and Strategic Communications

Spring Dawn,
National Art Foundation

Visual Art and National Image in Southeast Asia, National Institute of Public Relations and Strategic Communications

ART DIRECTION

International Convention Center Exploration: Grad Exhibition, Beijing
Advertising Museum of China
The Art of Creative Thinking: Foundation Year Exhibition, Beijing

International Convention Center/Remote
Be creARTive: Grad Show, Beijing

West Campus Gallery
Archive: Editorial Design for Museum and Gallery Practices, Beijing

CLIENTS

Tenoch
Technologies

Creation
Station

Jasmin
Therapy

NIPRSC

Advertising
Museum
of China

Delight
by Vale

Vital Cube

Peri-peri
Chilichick

Communication University of China

Tencent
New Media Institute

Born Superstar

Child Development Center, LACC

Los Angeles Community College District

Wissen

Absolut
Advanced
Energy GMBH

Winter Olympic
Communication Strategy Center
Qingzeyouyu
Cultural
Innovations
Ifelse
Return
China Public
Relations Association

Center of International Education
School of Government and Public Affairs
Academy of Media and Public Affairs

China-Asian Center of Advanced Studies

GET IN TOUCH

Email

Linkedin

Behance

Instagram

Multidisciplinary designer emphasizing on brand, packaging, and illustration.

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Multidisciplinary designer
emphasizing on brand, packaging, and illustration.